By Claude Hopkins

“Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.

David Ogilvy
Advertising Legend

This is on the shelf of every living star copywriter. And each of them reads this book religiously. You should read it often as well – until it becomes second nature. This book is 80 years old, and not one bit of it is dated. As you read, you will see where all the marketing gurus picked up their info. They are all simply rephrasing this book. A few excerpts:

1-There is one simple way to answer many advertising questions. Ask yourself, “Would it help a salesman sell the goods? Would it help me sell if I said them to the buyer in person?”

2-The best ads ask no one to buy…The ads are based entirely on service. They offer wanted information.

3-Use pictures only to attract those who may profit you. Use them only when they form a better selling argument than the same amount of space devoted to print.

There are a few places where this very special book can be picked up. It can be had as a bonus to people who buy the 4 book set of Long Lost Marketing Secrets offered by Yanik Silver. Take a look at his offer here.