By John Caples

Tested Advertising Methods brings you the marketing genius of John Caples, who made fortunes for companies over his 40+ years in advertising. David Ogilvey called this the most useful advertising book he ever read, and based much of his stellar career on Caple’s marketing principles.

Caples writes in a down to earth, and very easy to read style. Yet, these simple sentences are filled with gold nuggets for a career copywriter, or even for someone who is just writing sales letters or promos for their own product.

A full 4 chapters are devoted in detail to crafting headlines. And detailed approaches are described for building your sales pitch. John Caples lived until 1990, and saw his concepts blossom in the direct marketing field.

Most newer editions have been updated by Frad Hahn, with some useful comments.

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