David Ogilvy was a legend in advertising. I should know. My own father was a copy chief at a major agency, and spoke of Olilvy as “the only man who really understood advertising – the rest are posers.”
He started his own agency with $6000 and quickly rose to become the most respected advertiser of the age.

His entry into advertising was marked by a client who had only $500 to promote the opening of a hotel. Ogilvy took advantage of cheap postcard rates and sent an “exclusive” invitation to as many local addresses as he could. The hotel opened to a packed house.

This book will teach you everything you need to know about making smart, memorable and targeted ads. His writing style is fun to read, and filled with insights. And that’s a good thing, because you will benefit each time you reread this fabulous book.

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