Robert Collier was born April 19, 1885, son of Mary Ferguson and John Collier. He was educated in a church seminary, and was expected to become a priest. Deciding against it, Robert left home for Virginia to find his fortune.
He soon made his way to New York & found his stride in advertising, where he specialized in mail order, selling everything from trench machinery to fertilizers, books & raincoats, stocks & bonds, and services.
Within a short period of time Collier placed hundreds of millions of dollars into the pockets of those he worked for. He then branched out on his own in 1925 to author & sell a series of self-help publications called “Secrets of The Ages”. A million dollars worth were sold by mail order within just the first six months of release.
To put Robert Collier’s phenomenal success into perspective, consider the fact that one hundred million dollars in sales in the 1920s, would amount to a billion dollars in sales today, with inflation taken into account.
Robert Collier is the acknowledged “Father of direct marketing .”
He single handedly marketed billions of present day dollars worth of goods & services with nothing but the words in his marketing materials.
Collier wrote down all of his
marketing systems in this one amazing book.
It is the most sought after book on sales and marketing in the history of direct marketing.
Whenever you use Collier’s formula, you instantly capture the attention of your readers and sustain their avid interest paragraph after paragraph. Even using it haphazardly can automatically amplify your readers’ hidden desire … until the only logical choice for them is to buy!
He got a lot of mileage out of his copywriting formula … selling books, stocks and bonds, jewelry or commodities such as raincoats, fertilizers, trench machinery, handkerchiefs or even coal by the carload … and more.
It’s true that he had a magic gift with words, but fortunately for the rest of us, his copywriting formula doesn’t rely on writing talent to make it work.
The formula works just as well for copywriters who are starting out, as it does for the seasoned veterans who earn seven figures annually.
Currently, Robert Collier’s letters are the jealously guarded secrets of the marketing elite, both online & off. The best of the best freely admit to his massive influence on them, while charging a princely sum to teach you their secrets – which are his secrets.
This Book Will Instruct You…
· About tested selling phrases and how they can be used to turbo-charge response. Starts on page 328.
· How a change in appeal quadrupled returns. Page 38.
· How to take the guess work out of your advertising and put cash into your pockets. Page 456.
· How to raise money for just about any organization. Chapter 26.
· The one best method of approaching your prospect. Why people buy what they buy. Page 15.
· How and why a simple picture added 10 per cent to the number of orders. Page 279.
· How to avoid attracting the wrong kind of attention.
· A technique that can add 15 to 30 per cent to the number of sales. Page 248.
· The only way you can sell more than one product and actually increase overall sales. Page 270.
· How to inject life into a boring subject. Page 357.
· The right way to approach a prospect.
· Some typical openings that get the reader’s attention and lead logically on to a description of your offer. Page 17-26.
· An effective technique to get testimonials. Page 54.
· How one technique that pulled a tremendous amount of orders nearly bankrupted the company. Find out how and why it happened and what was done to recover successfully. Page 252.
· How the mind thinks. Page 30.
· The eternal question which stands up and looks you and every sincere person squarely in the eye each morning. Page 18.
· What you should do when you find an approach that is unusually successful. Page 345.
· How do you crash through the barrier and get your prospects to buy your product. Even while competitors are insisting that their products are the best. Page 54.
· How to put your ideas across better. Page 30.
· A truism that will lead to you getting a higher pay-up whenever you extend credit terms. Page 220.
· The details about a letter that sold $3,500,000.00* worth of shirts by mail, starting on page 240.
· How to get the attention of business people. Page 16.
· About a letter that sold 20,000 pairs of silk socks. Page 243.
· The type of letter you should be wary of because everyone admires it. It may bring praise but few orders. Page333.
· The most important essential in your marketing. Page 14.
· The one thing you should always keep in mind. Page 349.
· The one reason why anyone ever reads your marketing.
· What it is about some marketing that makes them so much more effective than others. Page 1.
· How campaigns were planned and carried out.
· How a man used direct mail to successfully start a store front business and make it profitable in only 7 months. Page 368.
· About the only limit to your sales. Page 259.
· The strongest motive you can use to make people buy. Page 45.
· The most important factor in making your sales. Page 440
· The six essentials contained in all good marketing. And why they are so vital. Page 68.
· How you can tell if there is something wrong with your methods or your product. Page 305.
· How long your marketing copy should be. Sometimes short? Sometimes long?
· Questions every successful letter writer must ask himself. Page 44.
· What to do when your competitors are selling inferior products for less and are hurting your sales. Discover the little known technique that works, in the book, including samples on following pages. Page 260.
· How to take the guess out of advertising. Page 328-366.
· How to lower the cost of your sale from 50 per cent to 5 or 10 per cent. Page 94.
· Which is your most difficult task when trying to interest a prospect
· A small touch that can add 10, 15, or 20 per cent to the pulling power of a marketing. Page 28.
· What to do at the point in your marketing when the prospect is almost ready to act. If you fail to do this one thing, he will likely lapse from his “almost ready” attitude back into indifference. Page 67.
· A simple technique that jumped sales results from 3 to 9 per cent and why it was never tried again. Page 252.
· Why a prospect would buy from someone he’s never seen before rather than from a local store. There are two reasons. Page 59.
· What is the easiest way to make your prospects want your product. Page 360.
· A unique way to offer a premium. Not only does it raise order response but it doesn’t cost anything! Page 417.
· An odd-ball technique that pulled 12 per cent in order response. Page 319.
· About the experience of getting 3000 orders in a single day. Page 129.
· About one letter that pulled in 300,000 orders. See the actual letter.
· How to find the motive that will impel your reader to overcome his economic inertia and buy. Page 44.
· An amazing technique that bankrolled $2000 into $20,000,000.00* worth of sales for a young man from a small town. Find out his secret. (Note: anyone can use it). Page 15.
· The 6 prime motives of human action and how to use them to make people buy your product. Page 44.
· How to find the magic words that make people buy. Page 354.
· How Robert Collier took a product that sold only 5000 in two years and got it selling 70,000 in the same length of time. (Note: it was NOT the copy).
· What the first thing is that you must do regardless of what product or service you are writing about. Page 437.
· How a book whose sales had lately fallen off after six years was rescued. For the appeal that got it back on track and selling 50,000 sets a year for two more years, see chapter 12.
· How to get your prospect to want the thing you are offering. Page 31.
· From samples of 324 letters on all kinds of products. Letters that have actually been used and proven successful in making sales.
Here’s the Formula in a nutshell: “No matter what product or service you write about, you must first find out the ‘mental conversations’ your prospective customers are having about your offer.”
This simple formula made Robert Collier the “father of direct marketing.”
That’s exactly why successful marketers turn to The Robert Collier Letter Book and why you should too.
Fact is, The Letter Book is ready-at-hand on the bookshelves of many of the world’s top copywriters such as Gary Halbert, John Carlton, Joe Sugarman, Ted Nicholas, Dan Kennedy and Bob Bly (just to name a few).
When you implement its proven wisdom, you’ll be using the most powerful psychological advertising strategies known. The very same secrets the legendary Robert Collier used to pen some of the most lucrative sales letter campaigns of all time!
Why do modern day marketing giants like Jay Abraham, Dan Kennedy, Ted Nicholas, Drew Whitman, Yanik Silver & Joe Sugarman (I could go on & on) pour countless hours into the study of Robert Collier’s letters? Simple. Because they conceal magic!
They contain hidden secrets. And this manual points them out for you in living color. Use them to quickly drive costs out, & sales in.
The book is an ageless classic that’s packed with the timeless principles that Collier used to build many business empires. Best of all, these ideas are as original, fresh and compelling today as they were when he invented them!