By Bob Bly

See that picture there on the left? That Joe Vitale, of “The Secret” fame, hanging on tightly to his real secret – a guy named Bob Bly. As much as I hate to post Ogilvy again, the late great adman said, “I don’t know a single copywriter whose work would not be improved by reading this book. And that includes me.”

Bob Bly is still cranking out winning books about copywriting, but this should be the first on your shelf.
He is a down to earth guy, no fluff and no over the top promises or hype. He has years of solid experience going way back, and has simply transferred his brilliance to the internet in recent years.

The book is very nuts and bolts, and an ideal book to get any copywriter started.