“Salesmanship in print”

This is the most succinct description of copywriting ever given, by a man whose name you will know if you read even some of these books. Copywriting is not for the faint of heart, and no land for the pedantic. Copywriting cuts through the shiitake, right to the bone. At least the good stuff does. Good copywriting compells a person to buy, so much that they can hardly help themselves. It does this by pricking something that really bothers someone, irritating that something and then offering a believeable solution.

Good copywriting is worth millions.

But, it is a trade – and there are things that need to be learned…

There are a few ways to go about this on your own. One is to engage in high priced seminars and training courses run by star copywriters. Nothing wrong with that, if you have the money to spare.

But if you don’t have that kind of money…or even if you do have the money…there’s nothing better than getting grounded in the basics before you go off to worship at the feet of the latest copywriting guru. Where do you think these guru’s learned in the first place? Before the internet.

The classic copywriting books of the 20th century, that’s where.

Many of the best are 60, even 80 years old. Yet, human nature doesn’t change, and these books provide the essence of copywriting. Anything you hear today from the world’s top copywriters found its source in these books. They may dress it up a bit, and add a modern touch. But, for all that extra cash, you are often just getting a rehashed version of the books listed on this site.

So, start your copyewriting education here. Buy a couple books and start reading. And don’t forget to put it into practice. I’d appreciate you buying through the links. It’s not much, but it helps me pay for this place.

Have fun!