John Anghelache is the copywriter behind the copywriters. Yes, once you have climbed the ladder of copy success, you get to go out and hire some bright young guys to do all the hard work. John is one of those, having written massively successful promos for most of today’s best know copywriters and marketers.
John picks apart the greatest ads in the history of copywriting, ads that ran unchanged for decades they were so good. Ad that were…shudder…based on a swipe file.
In other words, if you want to save a lot of time writing copy, swipe something.
But there is an art to swiping that most copywriters understandably don’t want to discuss. John, though, is not afraid to shatter the illusion of unique brilliance and creativity. He explains in great detail how to swipe and make something your own. How to create brand new winning ads using this shortcut.
He analyzes the greatest sales copy know, that written for the Wall Street Journal, and explains how the author turned that famous advert into his own…by swiping an earlier advert of someone else.
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Take a look at the sales page here….and see if you want a copy for yourself.